Logos
When I get branding jobs, the process starts with a long bout of research followed closely by sketches in my trusty brown book. It gets especially exciting when the branding will kick start a new business – and the end result makes everyone involved jump with glee.
Simple is beautiful
The logo has to work everywhere. So I keep it simple. There's a time for using graphics and a time for purist typography.
Web
When the branding's done and dusted, I often get requests to design the website too. That's when I create flat 'static' designs for a web team to build a site from. Some examples can be seen at: www.oc-ec.com, www.caepro.com and www.med-space.co.uk.
